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10.4 Interactions

How to Develop a Sales Touch System, Guide the Customer Conversation, and Sell with Credibility in B2B Sales

Language EnglishEnglish
Book Paperback
Book 10.4 Interactions Michael Smith
Libristo code: 18340340
Publishers Dark River, September 2017
In 2011, Google published research that brought a new term - "Zero Moment of Truth" - to the world's... Full description
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In 2011, Google published research that brought a new term - "Zero Moment of Truth" - to the world's attention. It derived from a study that found how, on average, consumers need 10.4 interactions from various sources to develop their buying knowledge b

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About the book

Full name 10.4 Interactions
Author Michael Smith
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 208
EAN 9781911121350
ISBN 9781911121350
Libristo code 18340340
Publishers Dark River
Weight 286
Dimensions 152 x 229 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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