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101 Design Methods

Name: 101 Design Methods
Brand: John Wiley & Sons Inc
SKU: 01212067
Price: 29.26 EUR
Availability: InStock
Author: Vijay
ISBN: 9781118083468

A Structured Approach for Driving Innovation in Your Organization

Vijay

Language

English

Book Paperback

Libristo code: 01212067

Publishers John Wiley & Sons Inc, October 2012

The first step-by-step guidebook for successful innovation planning§Unlike other books on the subjec... Full description

Libristo code: 01212067

71 b

29.26 €

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The first step-by-step guidebook for successful innovation planning§Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.