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因为独特

Language ChineseChinese
Book Paperback
Book 因为独特 李翔
Libristo code: 50703016
Publishers Nova Literature, December 2025
内容简介  "详谈"系列是知名商业记者李翔撰写的系列人物访谈，"详谈·商业现场"是对仍在一线的企业家的采访... Full description
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内容简介

  "详谈"系列是知名商业记者李翔撰写的系列人物访谈，"详谈·商业现场"是对仍在一线的企业家的采访，带着来自现场的粗粝与力量、残酷与希望，是一部以人为单位的价值创造史。

   本书是李翔对泡泡玛特创始人王宁的访谈实录，分五部分全面展现了王宁的创业故事、商业智慧和泡泡玛特的发展历程。书中不仅探讨了品牌定位、IP商业模式、市场运营理念，还涉及管理核心、全球化战略，以及王宁的《福布斯》专访和高管自述。这本书帮助中国中小企业家、创业者深入理解新消费市场的需求和发展趋势，并用泡泡玛特的商业故事证明：每个小品类都可以诞生伟大的公司。

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About the book

Full name 因为独特
Author 李翔
Language Chinese
Binding Book - Paperback
Date of issue 2025
Number of pages 184
EAN 9798295515941
Libristo code 50703016
Publishers Nova Literature
Weight 304
Dimensions 170 x 244 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises
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