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Primer on Consumer Behavior

A Guide for Managers

Language EnglishEnglish
Book Paperback
Book Primer on Consumer Behavior David W Stewart
Libristo code: 21280543
Publishers Business Expert Press, July 2018
At its most fundamental level, marketing is about influencing the decision making and behavior of cu... Full description
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At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs o

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About the book

Full name Primer on Consumer Behavior
Author David W Stewart
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 140
EAN 9781947441200
Libristo code 21280543
Publishers Business Expert Press
Weight 199
Dimensions 152 x 229 x 8

Categories

Economics, Finance, Business & Management > Economics > Macroeconomics
Economics, Finance, Business & Management > Economics > Behavioural economics
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