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Abomarketing

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Language GermanGerman
Book Paperback
Book Abomarketing K Zirkel
Libristo code: 09487615
Publishers Gbi-Genios Verlag, July 2015
Immer weniger Verbraucher lassen sich durch ein Abonnement binden: 60 Prozent kritisieren eine festg... Full description
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Immer weniger Verbraucher lassen sich durch ein Abonnement binden: 60 Prozent kritisieren eine festgesetzte Mindestbezugsdauer. Statt Prämien als Geschenk für ein Abo bevorzugen Neukunden Rabatte, wie zum Beispiel einen vergünstigten Einzelpreis für das Produkt. Im Visier der Verlage ist immer häufiger die Zielgruppe der Jugendlichen: Sie sind die Abonnenten von morgen und schon allein angesichts der demografischen Entwicklung eine attraktive Zielgruppe.

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About the book

Full name Abomarketing
Author K Zirkel
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737936408
ISBN 3737936404
Libristo code 09487615
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2
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