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Actionable Web Analytics - Using Data to Make Smart Business Decisions

Language EnglishEnglish
Book Paperback
Book Actionable Web Analytics - Using Data to Make Smart Business Decisions Jason Burby
Libristo code: 04881035
Publishers John Wiley & Sons Inc, May 2007
Knowing everything you can about each click to your Web site can help you make strategic decisions r... Full description
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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.

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About the book

Full name Actionable Web Analytics - Using Data to Make Smart Business Decisions
Author Jason Burby, Shane Atchison
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 288
EAN 9780470124741
ISBN 0470124741
Libristo code 04881035
Publishers John Wiley & Sons Inc
Weight 578
Dimensions 188 x 233 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Business strategy
Computing & Information Technology > Information technology: general issues > Internet: general works
Computing & Information Technology > Digital lifestyle > Internet guides & online services
Computing & Information Technology > Databases > Data capture & analysis
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