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AdValue

Language EnglishEnglish
Book Paperback
Book AdValue Leslie Butterfield
Libristo code: 06668104
Publishers Taylor & Francis Ltd, February 2003
Provides information organised into four sections, according to where the advertising effect is to b... Full description
? points 159 b
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Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.

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About the book

Full name AdValue
Author Leslie Butterfield
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 256
EAN 9780750655019
ISBN 9780750655019
Libristo code 06668104
Publishers Taylor & Francis Ltd
Weight 470
Dimensions 159 x 234 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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