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Adding Value (RLE Marketing)

Brands and Marketing in Food and Drink

Language EnglishEnglish
Book Hardback
Book Adding Value (RLE Marketing) Geoffrey G. Jones
Libristo code: 06735901
Publishers Taylor & Francis Ltd, August 2014
An international group of scholars, drawn from the United States, Europe and Australia and from a nu... Full description
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235.27 €
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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About the book

Full name Adding Value (RLE Marketing)
Author Geoffrey G. Jones, Nicholas J. Morgan
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 364
EAN 9781138793668
ISBN 9781138793668
Libristo code 06735901
Publishers Taylor & Francis Ltd
Weight 840
Dimensions 156 x 234 x 28

Categories

Technology, Engineering, Agriculture > Industrial chemistry & manufacturing technologies > Industrial chemistry & chemical engineering > Food & beverage technology
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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