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Adland

Language EnglishEnglish
Book Paperback
Book Adland Mark Tungate
Libristo code: 01243783
Publishers Kogan Page Ltd, July 2013
Adlandfocuses on key players in the industry and features exclusive interviews with leading names in... Full description
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47.09 €
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Adlandfocuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. It explores the roots of the advertising industry in New York and London, and goes on to cover the emerging markets of Eastern Europe, Asia and Latin America.

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About the book

Full name Adland
Author Mark Tungate
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 272
EAN 9780749464318
ISBN 0749464313
Libristo code 01243783
Publishers Kogan Page Ltd
Weight 456
Dimensions 156 x 232 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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