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Advertising Explained (RLE Advertising)

Language EnglishEnglish
Book Paperback
Book Advertising Explained (RLE Advertising) Dennis Caton
Libristo code: 10042276
Publishers Taylor & Francis Ltd, November 2015
This work explains the various elements which go to the making of a successful advertising campaign... Full description
? points 169 b
69.92 €
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This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing proc

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About the book

Full name Advertising Explained (RLE Advertising)
Author Dennis Caton
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 120
EAN 9781138966130
ISBN 9781138966130
Libristo code 10042276
Publishers Taylor & Francis Ltd
Weight 453
Dimensions 156 x 234 x 6

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Society & Social Sciences > Sociology & anthropology > Sociology
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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