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Advertising

Name: Advertising
Brand: Nova Science Publishers Inc
SKU: 01372154
Price: 169.64 EUR
Availability: InStock
Author: Evelyn P Mann
ISBN: 9781613246795

Evelyn P Mann

Language

English

Book Hardback

Libristo code: 01372154

Publishers Nova Science Publishers Inc, January 2012

Presents research in the study of the types and trends of various advertising techniques. This book... Full description

Libristo code: 01372154

410 b

169.64 €

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Presents research in the study of the types and trends of various advertising techniques. This book discusses topics that include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; and, more.