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Affiliate Marketing as a Strategy for E-Commerce

Language EnglishEnglish
Book Paperback
Book Affiliate Marketing as a Strategy for E-Commerce Philipp Stoebel
Libristo code: 15996869
Publishers Grin Publishing, March 2017
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communicat... Full description
? points 62 b
25.42 €
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Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3,0, University of Southern Denmark, language: English, abstract: As long as the concept of selling and advertising exists, marketeers have bemoaned the effectiveness of their advertising campaigns. Paying for advertisements first and receiving benefits later, advertisers are vulnerable to low- or non-performing ad placements. Affiliate marketing seems to offer a refreshing change: In this performance-based approach to online marketing, advertisers pay only when a sale occurs. This idea is not new, but the traditional offline approach is being successfully transferred to the online world. The objective of this synopsis is to give an overview about affiliate marketing: Definition and characteristics, functional principal and value creation are some of the key elements.

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About the book

Full name Affiliate Marketing as a Strategy for E-Commerce
Author Philipp Stoebel
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 28
EAN 9783668388130
ISBN 366838813X
Libristo code 15996869
Publishers Grin Publishing
Weight 56
Dimensions 210 x 151 x 7

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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