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Alan Siegel: On Branding and Clear Communications

Language EnglishEnglish
Book Paperback
Book Alan Siegel: On Branding and Clear Communications Louis J. Slovinsky
Libristo code: 11595783
Publishers Jorge Pinto Books, November 2006
Siegel has become one of the best-known figures in the branding business. He has achieved the statur... Full description
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Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.

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About the book

Full name Alan Siegel: On Branding and Clear Communications
Author Louis J. Slovinsky
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 188
EAN 9780977472468
ISBN 0977472469
Libristo code 11595783
Publishers Jorge Pinto Books
Weight 245
Dimensions 140 x 216 x 11

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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