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Applying Social Cognition to Consumer-Focused Strategy

Language EnglishEnglish
Book Hardback
Book Applying Social Cognition to Consumer-Focused Strategy Frank R. Kardes
Libristo code: 06588829
Publishers Taylor & Francis Inc, July 2005
This text focuses on developments at the interface of social cognition and marketing, and develops i... Full description
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146.25 €
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This text focuses on developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with practical implications. The chapters offer a perspective on consumer-focused strategy - or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses.

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About the book

Full name Applying Social Cognition to Consumer-Focused Strategy
Author Frank R. Kardes, Paul M. Herr, Jacques Nantel
Language English
Binding Book - Hardback
Date of issue 2005
Number of pages 414
EAN 9780805855203
ISBN 9780805855203
Libristo code 06588829
Publishers Taylor & Francis Inc
Weight 930
Dimensions 154 x 233 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Social, group or collective psychology
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