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Artificial Intelligence, Digitalization and Regulation

Name: Artificial Intelligence, Digitalization and Regulation
Brand: Springer, Berlin
SKU: 46193542
Price: 235.14 EUR
Availability: InStock
Author: Nadia Mansour
ISBN: 9783031675300

A Legal Framework for Business

Nadia Mansour

Lorenzo Mateo Bujosa Vadell

Language

English

Book Hardback

Libristo code: 46193542

Publishers Springer, Berlin, December 2024

This edited volume explores the relationship between Artificial intelligence (AI), business performa... Full description

Libristo code: 46193542

572 b

235.14 €

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This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable platforms and customers to find the offer they want. Indeed, AI is an excellent tool for competitiveness and innovation. It can contribute to a positive business performance by reducing costs, analyzing and exploiting data, optimizing marketing strategy and advertising targeting, and improving the customer experience. However, Artificial intelligence can also generate threats such as disinformation, manipulation, and false content. Companies are increasingly becoming obliged to take security measures to protect digital data against cyber-attacks and data leaks. This volume presents concepts and solutions for companies aiming not only to benefit from the newest technological developments in AI but also interested in tackling the challenges that come with the use of these technologies.