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Language
English
English
Book
Paperback
This is an edited collection examining different elements of branding within the context of Asia. Wr...
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Libristo code: 08041674
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218 b
218 b
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This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies.
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About the book
Full name
Asia Branding
Author
ET AL MELEWAR
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
350
EAN
9781137489951
ISBN
9781137489951
Libristo code
08041674
Publishers
Macmillan Education UK
Weight
574
Dimensions
234 x 184 x 22
Categories
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