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Attribution Modelling in Google Ads and Facebook

Language EnglishEnglish
Book Paperback
Book Attribution Modelling in Google Ads and Facebook Himanshu Sharma
Libristo code: 21238602
Publishers Independently Published, January 2019
Attribution modelling is the process of understanding the customer purchasing journey and determinin... Full description
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Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels/campaigns for investment at a particular point in time.A lot has been said about attribution modelling over the year

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About the book

Full name Attribution Modelling in Google Ads and Facebook
Author Himanshu Sharma
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 468
EAN 9781792911392
ISBN 1792911394
Libristo code 21238602
Publishers Independently Published
Weight 1279
Dimensions 203 x 254 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
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