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B2B Brand Management

Language EnglishEnglish
Book Paperback
Book B2B Brand Management Philip Kotler
Libristo code: 01651716
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, February 2010
This book is one of the first to probe deeply into the art and science of branding industrial produc...
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55.54 €
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This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

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About the book

Full name B2B Brand Management
Author Philip Kotler, Waldemar Pfoertsch, I. Michi
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 357
EAN 9783642064708
ISBN 3642064701
Libristo code 01651716
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 546
Dimensions 156 x 237 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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