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Badass - Making Users Awesome

Language EnglishEnglish
Book Paperback
Book Badass - Making Users Awesome Kathy Sierra
Libristo code: 09093357
Publishers O'Reilly Media, March 2015
Imagine someone forced you to create a new bestselling product or service. "Or else", they said, and... Full description
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Imagine someone forced you to create a new bestselling product or service. "Or else", they said, and you believed them. You have no marketing budget, and this product or service must have sustainable success. This book starts you off with the right questions - What makes one product sell and another fail? What fuels the success of best-sellers? - and takes you down the path. With a combination of hard-working graphics and strong practicality, Kathy Sierra shows you how to make your users badass. Ideal for product developers, designers, UX folks, programmers, architects, product designers, marketing teams, and start-ups.

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About the book

Full name Badass - Making Users Awesome
Author Kathy Sierra
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 304
EAN 9781491919019
ISBN 1491919019
Libristo code 09093357
Publishers O'Reilly Media
Weight 428
Dimensions 153 x 230 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
The Arts > Industrial / commercial art & design > Product design
Computing & Information Technology > Computer programming / software engineering
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