Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.

Free delivery for orders over 69.99 euro.

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 69.99 €

DPD courier 5.99 € Bpost point 7.99 € Bpost 7.49 € DPD point 3.49 € GLS courier 4.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.

Free delivery for orders over 69.99 euro.

Basic Neuromarketing with Case Studies on Developing Hit Products

Name: Basic Neuromarketing with Case Studies on Developing Hit Products
Brand: LAP Lambert Academic Publishing
SKU: 16220321
Price: 21.44 EUR
Availability: InStock
Author: Saeran Doh
ISBN: 9783330068056

Saeran Doh

Language

English

Book Paperback

Libristo code: 16220321

Publishers LAP Lambert Academic Publishing, November 2016

This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parl... Full description

Libristo code: 16220321

52 b

21.44 €

In stock at our supplier Shipping in 8-11 days

Up to 30 days for returns

Customers also purchased

Filmy pro děti 01 - 3 DVD pack

Video

5.86 €

Hiking by the Water Hiking Guidebook freytag & berndt

Paperback

18.20 €

Erbovní mapa hradů, zámků a tvrzí v Čechách 16 Milan Mysliveček

Hardback

14.05 €

Notas y apuntes sobre Derecho Administrativo. Alegre Ávila

Paperback

56.74 €

39-45 carnets de guerre - Fadaises & légendes de la seconde guerre mondiale Dominique Lormier

Paperback

23.86 €

Реставрируй. Как из бабушкиной мебели создать интерьерный шедевр Юлия Кемпель

Hardback

24.37 €

Adição Fácil Alfa Viva Educação Team

Paperback

11.32 €

LA RUEDA DEL TIEMPO. EL OJO DEL MUNDO Robert Jordan

Hardback

14.46 €

Leo Lausemaus lernt Rad fahren Marco Campanella

Hardback

6.87 €

Cours Sur Le Trace Et La Construction Des Batteries de Toute Espece SANS AUTEUR

Paperback

23.96 €

MIS PRIMEROS CUENTOS SERIE VERDE - EL PATITO FEO

Book

11.12 €

Der kleine Drache Kokosnuss und die wilden Piraten Ingo Siegner

Hardback

8.79 €

GEO Epoche / GEO Epoche 29/2008 - Der Dreißigjährige Krieg Peter-Matthias Gaede

Paperback

12.74 €

Bankenschieflage in Portugal Andreas Menzen

Paperback

19.82 €

Oeuvres du comte de Lacepede, Histoire naturelle des serpents Etienne De Lacepede

Paperback

33.47 €

Perspektiven bibelwissenschaftlicher Hochschuldidaktik Stefan Fischer

Paperback

30.13 €

La Comedia Literaria: De Roldán a Boris Vian CATHERINE MEURISSE

Paperback

28.21 €

El caballo de hierro GIRAUD CHARLIER

Paperback

14.05 €

Jade und Titan Marie-Luise Fischer

Paperback

9.09 €

Vampire x Junior 04 Iga Handtke

Paperback

7.88 €

FOCUS 6 (COMPETENCIA LECTORA) AULA ACTIVA Equip Editorial

Paperback

38.03 €

Lonely Planet En Ruta Por Espana y Portugal Lonely Planet

Paperback

25.58 €

Cómo catalogar obras de arte y objetos artísticos Sánchez Muñoz

Paperback

16.28 €

O.c. manuel azaña tomo 5 JULIA SANTOS

Paperback

32.06 €

This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, "market" means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.