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Beam Straight Up - The Bold Story of the First Family of Bourbon

Name: Beam Straight Up - The Bold Story of the First Family of Bourbon
Brand: John Wiley & Sons Inc
SKU: 01212436
Price: 17.89 EUR
Availability: InStock
Author: Fred Noe
ISBN: 9781118378366

Fred Noe

Language

English

Book Hardback

Libristo code: 01212436

Publishers John Wiley & Sons Inc, October 2012

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th... Full description

Libristo code: 01212436

43 b

17.89 €

In stock at our supplier Shipping in 14-21 days

Up to 30 days for returns

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An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.