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Benno Signitzer

Name: Benno Signitzer
Brand: Springer vs
SKU: 02153217
Price: 48.33 EUR
Availability: InStock
Author: Franz Rest
ISBN: 9783658035044

Von erlebbarem Wissen und Verwissenschaftlichung

Franz Rest

Astrid Spatzier

Stefan Wehmeier

Language

German

Book Paperback

Libristo code: 02153217

Publishers Springer vs, September 2013

Das Thema Public Relations hat Benno Signitzer im deutschsprachigen Raum federführend in die univers... Full description

Libristo code: 02153217

117 b

48.33 €

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Das Thema Public Relations hat Benno Signitzer im deutschsprachigen Raum federführend in die universitäre Lehre und Forschung eingebracht. Die erschienenen Aufsätze Signitzers zu Public Relations, Public Diplomacy und Gesundheitskommunikation werden vereint und zugänglich gemacht. Der rote Faden, der sich durch die Publikationen Benno Signitzers zieht, ist der ganzheitliche, kommunikationswissenschaftliche Blick auf diverse Dimensionen der Public Relations. Ferner stellen deutschsprachige und internationale Wegbegleiter Signitzers in Interviews die Bedeutung Signitzers für die Public Relations-Forschung und -Praxis heraus.