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Big Pharma

Bewegung an der Weltspitze des Medikamentengeschäfts

Language GermanGerman
Book Paperback
Book Big Pharma A Schneider
Libristo code: 09488916
Publishers Gbi-Genios Verlag, July 2015
Pfizer, der langjährige amerikanische Weltmarktführer im Pharmageschäft, will seine Forschung und En... Full description
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12.66 €
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Pfizer, der langjährige amerikanische Weltmarktführer im Pharmageschäft, will seine Forschung und Entwicklung im bisherigen Kerngeschäft mit Herz-Kreislauf-Mitteln stark einschränken und u.a. auf die Krebsforschung setzen. GlaxoSmithKline kooperiert mit Biotechunternehmen, um die Produktpipeline zu füllen und verkündete die Zusammenarbeit mit der deutsch-britischen Cellzome. Um Zugang zu den stark wachsenden osteuropäischen Märkten zu gewinnen, brachte Sanofi-Aventis endlich die Übernahme des tschechischen Generikaherstellers Zentiva unter Dach und Fach. Als starker Verfolger lauert der Schweizer Roche-Konzern, der Pionier der Bewegung "Big Pharma sucht Biotech", der nun alles daran setzt, seine Tochter Genentech komplett zu übernehmen.

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About the book

Full name Big Pharma
Author A Schneider
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 20
EAN 9783737951562
ISBN 373795156X
Libristo code 09488916
Publishers Gbi-Genios Verlag
Weight 54
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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