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Blueprint for Strategic Advertising

Language EnglishEnglish
Book Hardback
Book Blueprint for Strategic Advertising Margo Berman
Libristo code: 01025311
Publishers Taylor & Francis Ltd, July 2016
The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive... Full description
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The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process ana

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About the book

Full name Blueprint for Strategic Advertising
Author Margo Berman
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 208
EAN 9780765646576
ISBN 9780765646576
Libristo code 01025311
Publishers Taylor & Francis Ltd
Weight 540
Dimensions 255 x 186 x 17

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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