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Brain Sell

Language EnglishEnglish
Book Paperback
Book Brain Sell David Lewis
Libristo code: 01360540
Publishers John Murray Press, September 2013
Over half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influe... Full description
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Over half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers. What was true then remains true today but with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychologists, advertisers, marketers and retailers are developing persuasion techniques far more sophisticated than Packard could have dreamt of.

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About the book

Full name Brain Sell
Author David Lewis
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 304
EAN 9781857886016
ISBN 1857886011
Libristo code 01360540
Publishers John Murray Press
Weight 468
Dimensions 153 x 231 x 22

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Cognitive studies
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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