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Brand Bible
Language
English
English
Book
Hardback
"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences o...
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Libristo code: 04433411
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"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
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About the book
Full name
Brand Bible
Author
Debbie Millman
Language
English
English
Binding
Book - Hardback
Date of issue
2012
Number of pages
312
EAN
9781592537266
ISBN
159253726X
Libristo code
04433411
Publishers
Rockport
Weight
1055
Dimensions
243 x 241 x 24
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