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Brand Management

Name: Brand Management
Brand: PEARSON Education Limited
SKU: 04047953
Price: 84.07 EUR
Availability: InStock
Author: Rik Riezebos
ISBN: 9780273655053

Rik Riezebos

Language

English

Book Paperback

Libristo code: 04047953

Publishers PEARSON Education Limited, September 2002

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest.... Full description

Libristo code: 04047953

203 b

84.07 €

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Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Brand Management: A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.