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Brand Metrics
Language
English
English
Book
Paperback
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awa...
Full description
Libristo code: 35826019
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172 b
172 b
71.40
€
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This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.
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About the book
Full name
Brand Metrics
Author
Jacek Kall
Language
English
English
Binding
Book - Paperback
Date of issue
2021
Number of pages
142
EAN
9780367765040
ISBN
0367765047
Libristo code
35826019
Publishers
Taylor & Francis Ltd
Weight
252
Dimensions
235 x 155 x 19
