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Brand Positioning
Language
English
English
Book
Hardback
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which...
Libristo code: 24878399
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591 b
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Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the boo
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About the book
Full name
Brand Positioning
Author
Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands), Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands)
Language
English
English
Binding
Book - Hardback
Date of issue
2020
Number of pages
254
EAN
9780367250119
ISBN
036725011X
Libristo code
24878399
Publishers
Taylor & Francis Ltd
Weight
640
Dimensions
174 x 246
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