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Language
English
English
Book
Paperback
This is a marketing game for MS DOS personal computers. It reflects a realistic approach to the comp...
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Libristo code: 06551591
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This is a marketing game for MS DOS personal computers. It reflects a realistic approach to the complexities, uncertainties and challenges inherent in the marketing decision-making and analysis process. It is designed for postgraduate marketing courses.
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About the book
Full name
BRANDMAPS
Author
Randall G. Chapman
Language
English
English
Binding
Book - Paperback
Date of issue
1993
Number of pages
175
EAN
9780131775022
ISBN
9780131775022
Libristo code
06551591
Publishers
Pearson Education
Weight
450
Dimensions
216 x 280 x 10
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