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BRANDMAPS

The Competitive Marketing Strategy Game

Language EnglishEnglish
Book Paperback
Publishers Pearson Education, September 1993
This is a marketing game for MS DOS personal computers. It reflects a realistic approach to the comp... Full description
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This is a marketing game for MS DOS personal computers. It reflects a realistic approach to the complexities, uncertainties and challenges inherent in the marketing decision-making and analysis process. It is designed for postgraduate marketing courses.

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About the book

Full name BRANDMAPS
Author Randall G. Chapman
Language English
Binding Book - Paperback
Date of issue 1993
Number of pages 175
EAN 9780131775022
ISBN 9780131775022
Libristo code 06551591
Publishers Pearson Education
Weight 450
Dimensions 216 x 280 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Digital lifestyle > Computer games / online games: strategy guides
Computing & Information Technology > Operating systems
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