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Brands
Language
English
English
Book
Hardback
Dealing with brands and brand identity, this guide outlines their historical origins and their centr...
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Libristo code: 06673199
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Dealing with brands and brand identity, this guide outlines their historical origins and their centrality in consumer culture. It examines: the origins of brands; naming and brand image; use of semiotic theory to analyze brand image; brands and consumer culture; advertising campaigns; brands in the global village; and the anti-brand movement.
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About the book
Full name
Brands
Author
Marcel Danesi
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
172
EAN
9780415279970
ISBN
9780415279970
Libristo code
06673199
Publishers
Taylor & Francis Ltd
Weight
340
Dimensions
138 x 216 x 19
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