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Brands

The Logos of the Global Economy

Language EnglishEnglish
Book Hardback
Book Brands Celia Lury
Libristo code: 06673202
Publishers Taylor & Francis Ltd, August 2004
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and commu...
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Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

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About the book

Full name Brands
Author Celia Lury
Language English
Binding Book - Hardback
Date of issue 2004
Number of pages 208
EAN 9780415251822
ISBN 9780415251822
Libristo code 06673202
Publishers Taylor & Francis Ltd
Weight 474
Dimensions 242 x 166 x 18

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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