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Free delivery for orders over 69.99 euro.

Breaking Through

Name: Breaking Through
Brand: Palgrave Macmillan
SKU: 03615489
Price: 53.37 EUR
Availability: InStock
Author: S. Vandermerwe
ISBN: 9781349517626

Implementing Customer Focus in Enterprises

S. Vandermerwe

Language

English

Book Paperback

Libristo code: 03615489

Publishers Palgrave Macmillan, June 2004

In this book the author brings together distinctive and cutting edge work based upon her own researc... Full description

Libristo code: 03615489

129 b

53.37 €

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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.