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Building the Digital Enterprise

A Guide to Constructing Monetization Models Using Digital Workspaces

Language EnglishEnglish
Book Hardback
Book Building the Digital Enterprise Mark Skilton
Libristo code: 09238044
Publishers Palgrave Macmillan, August 2015
This book covers the development of digital technologies and the way they drive digital enterprises... Full description
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This book covers the development of digital technologies and the way they drive digital enterprises and the digital economy. It examines twenty five case studies to identify the practices that drive new social and consumer value and successful digital business models. The book provides guidance on how digital workspaces are used and on the types of monetization mechanisms available to drive value and boost adoption of digital products and services. The key topics covered include: - Concepts of digitization - Concepts of building digital workspaces - Examples of foundations digital technology solutions - Examples of digital business models - Methods for building the right digital enterprise for payoff and Monetization - Monetization mechanisms - Conclusions in digital practice

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About the book

Full name Building the Digital Enterprise
Author Mark Skilton
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 230
EAN 9781137477705
ISBN 1137477709
Libristo code 09238044
Publishers Palgrave Macmillan
Weight 484
Dimensions 147 x 225 x 25

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Economics
Computing & Information Technology > Business applications
Computing & Information Technology > Computer science
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