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Free delivery for orders over 69.99 euro.

Business in a Virtual World

Name: Business in a Virtual World
Brand: PALGRAVE MACMILLAN
SKU: 04598157
Price: 53.31 EUR
Availability: InStock
Author: Fiona Czerniawska
ISBN: 9780333721216

Exploiting Information for Competitive Advantage

Fiona Czerniawska

Gavin Potter

Language

English

Book Hardback

Libristo code: 04598157

Publishers PALGRAVE MACMILLAN, June 1998

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it... Full description

Libristo code: 04598157

129 b

53.31 €

In stock at our supplier Shipping in 10-13 days

30-day return policy

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Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.