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Buyer/Consumer Information Processing

Language EnglishEnglish
Book Paperback
Book Buyer/Consumer Information Processing G.David Hughes
Libristo code: 08039666
Publishers The University of North Carolina Press, January 2011
This volume, the first to deal with the study of consumers' and buyers' mental processing of informa... Full description
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This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

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About the book

Full name Buyer/Consumer Information Processing
Author G.David Hughes
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 434
EAN 9780807896891
ISBN 9780807896891
Libristo code 08039666
Publishers The University of North Carolina Press
Weight 333
Dimensions 156 x 235 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Microeconomics
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