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Capturing Campaign Effects

Name: Capturing Campaign Effects
Brand: The University of Michigan Press
SKU: 06311899
Price: 45.46 EUR
Availability: InStock
Author: Henry E. Brady
ISBN: 9780472069217

Henry E. Brady

Richard G. C. Johnston

Language

English

Book Paperback

Libristo code: 06311899

Publishers The University of Michigan Press, March 2006

Brings together a list of experts in the field of campaign effects to study the influence of campaig... Full description

Libristo code: 06311899

110 b

45.46 €

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Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.