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CIM Coursebook Marketing Fundamentals 07/08

Language EnglishEnglish
Book Hardback
Book CIM Coursebook Marketing Fundamentals 07/08 Frank Withey
Libristo code: 17871050
Publishers Taylor & Francis Ltd, November 2017
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions... Full description
? points 708 b
290.73 €
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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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About the book

Full name CIM Coursebook Marketing Fundamentals 07/08
Author Frank Withey
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 404
EAN 9781138441163
ISBN 9781138441163
Libristo code 17871050
Publishers Taylor & Francis Ltd
Weight 910
Dimensions 210 x 297

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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