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Language
English
English
Book
Paperback
This book explores globalization through a historical and anthropological study of how familiar soft...
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Libristo code: 04555675
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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
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About the book
Full name
Coca-Globalization
Author
Robert J. Foster
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
275
EAN
9780230603868
ISBN
0230603866
Libristo code
04555675
Publishers
PALGRAVE MACMILLAN
Weight
382
Dimensions
142 x 210 x 15
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