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Collaborative Customer Relationship Management

Taking CRM to the Next Level

Language EnglishEnglish
Book Paperback
Book Collaborative Customer Relationship Management Alexander H. Kracklauer
Libristo code: 01650896
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, November 2010
Driven by rapidly changing business environments and increasingly demanding consumers, many organiza... Full description
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Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

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About the book

Full name Collaborative Customer Relationship Management
Author Alexander H. Kracklauer, D. Q. Mills, Dirk Seifert
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 276
EAN 9783642055294
ISBN 364205529X
Libristo code 01650896
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 444
Dimensions 155 x 235 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
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