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Competitive Strategy

Techniques for Analyzing Industries and Competitors

Language EnglishEnglish
Book Hardback
Book Competitive Strategy B. Elton
Libristo code: 16776492
Publishers Macat International Limited, July 2017
First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said... Full description
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First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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About the book

Full name Competitive Strategy
Author B. Elton
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 120
EAN 9781912302185
ISBN 9781912302185
Libristo code 16776492
Publishers Macat International Limited
Weight 227
Dimensions 129 x 198 x 10

Categories

Biography, Literature & Literary studies > Literature: history & criticism > Literary theory
Society & Social Sciences > Education > Study & learning skills: general
Society & Social Sciences > Politics & government > Political science & theory
Society & Social Sciences > Psychology
Economics, Finance, Business & Management > Business & Management
Philosophy & Religion > Philosophy
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