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Conjointanalyse

Language GermanGerman
Book Hardback
Book Conjointanalyse Michael Brusch
Libristo code: 35487546
Publishers Springer Berlin Heidelberg, May 2021
Die Conjointanalyse ist ein wichtiges Marketing-Instrument. Damit lassen sich Kundenorientierung und... Full description
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Die Conjointanalyse ist ein wichtiges Marketing-Instrument. Damit lassen sich Kundenorientierung und Marktabdeckung verbessern, Umsätze und Gewinne steigern sowie neue Güter und Dienstleistungen erfolgreich platzieren. Das Buch bietet eine kurze und prägnante Einführung in die Grundlagen und Anwendungsmöglichkeiten der Conjointanalyse. Renommierte Experten aus Wissenschaft und Praxis vermitteln Methodik und Anwendung und zeigen anhand von Praxisbeispielen, wie die Conjointanalyse erfolgreich im Unternehmen genutzt werden kann.

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About the book

Full name Conjointanalyse
Author Michael Brusch
Language German
Binding Book - Hardback
Date of issue 2021
Number of pages 520
EAN 9783662633632
ISBN 3662633639
Libristo code 35487546
Publishers Springer Berlin Heidelberg
Weight 1039
Dimensions 173 x 246 x 33

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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