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Consumer Behavior Models

Language EnglishEnglish
Book Paperback
Book Consumer Behavior Models Göksel Simsek
Libristo code: 28290491
Publishers Peter Lang AG, February 2020
The customer was conceptualized as an individual who was surrounded by products and messages and cou... Full description
? points 129 b
53.37
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The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement b

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