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Consumer Behavior
Language
English
English
Book
Paperback
Consumer behavior refers to the actions and decisions made when purchasing goods and services. This...
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Libristo code: 44390004
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233 b
233 b
96.39
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Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.
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About the book
Full name
Consumer Behavior
Author
Joao Heitor De Santos
Language
English
English
Binding
Book - Paperback
Date of issue
2023
Number of pages
260
EAN
9781774697139
ISBN
1774697130
Libristo code
44390004
Publishers
TORONTO ACADEMIC PR
Weight
272
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