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Consumer Behaviour

A Practical Guide

Language EnglishEnglish
Book Paperback
Book Consumer Behaviour Gordon Foxall
Libristo code: 13738380
Publishers Taylor & Francis Ltd, November 2016
This book is concerned with the application of the behvioural sciences, notably social psychology an... Full description
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75.16 €
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This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on t

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About the book

Full name Consumer Behaviour
Author Gordon Foxall
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 206
EAN 9781138832398
ISBN 1138832391
Libristo code 13738380
Publishers Taylor & Francis Ltd
Weight 272
Dimensions 216 x 141 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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