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Consumer Behaviour

Language EnglishEnglish
Book Paperback
Book Consumer Behaviour Ray Wright
Libristo code: 04269111
Publishers Cengage Learning EMEA, March 2006
Thompson Learning brings you a comprehensive, lively, highly contemporary and practical introduction...
? points 167 b
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Thompson Learning brings you a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues.

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About the book

Full name Consumer Behaviour
Author Ray Wright
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 448
EAN 9781844801381
ISBN 1844801381
Libristo code 04269111
Publishers Cengage Learning EMEA
Weight 990
Dimensions 188 x 245 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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