Free delivery for orders over 69.99 euro.
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits.
Create an account for free
Free delivery for purchases over 69.99 €
DPD courier 5.99 €
Bpost point 7.99 €
Bpost 7.49 €
DPD point 3.49 €
GLS courier 4.49 €
Contact
How to shop
Help
Delivery
DPD courier 5.99 €
Bpost point 7.99 €
Bpost 7.49 €
DPD point 3.49 €
GLS courier 4.49 €
Free delivery for purchases over 69.99 €
Shopping guide
My account
▸
Empty :-(
0
Free delivery for orders over 69.99 euro.
Consumer Behaviour
Language
English
English
Book
Paperback
The text explores new examples of consumer behaviour using case studies, advertisements and brands f...
Full description
Libristo code: 33091589
?
266 b
266 b
110.07
€
50 % chance
We search the world
When will I receive my book?
30-day return policy
Customers also purchased
/
Paperback
114.52
€
/
Paperback
40.46
€
The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.
Actress
&
Polyglot
EWA KASP
for
Play video
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.
About the book
Full name
Consumer Behaviour
Language
English
English
Binding
Book - Paperback
Date of issue
2020
Number of pages
472
EAN
9780170439978
ISBN
0170439976
Libristo code
33091589
Publishers
Cengage Learning EMEA
Weight
916
Dimensions
275 x 212 x 19
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
65.25
€
