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Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers

Language EnglishEnglish
Book Hardback
Book Consumer Driven Electronic Transformation G. J. Doukidis
Libristo code: 01559657
The book focuses on the emerging techniques and technologies for supply chain management and collabo... Full description
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The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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About the book

Full name Consumer Driven Electronic Transformation
Language English
Binding Book - Hardback
Date of issue 2004
Number of pages 257
EAN 9783540226116
ISBN 3540226117
Libristo code 01559657
Weight 1220
Dimensions 155 x 235 x 19
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