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Consumer Driven Electronic Transformation

Name: Consumer Driven Electronic Transformation
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01559657
Price: 115.05 EUR
Availability: InStock
Author: G. J. Doukidis
ISBN: 9783540226116

Applying New Technologies to Enthuse Consumers

G. J. Doukidis

A. P. Vrechopoulos

Language

English

Book Hardback

Libristo code: 01559657

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, November 2004

The book focuses on the emerging techniques and technologies for supply chain management and collabo... Full description

Libristo code: 01559657

280 b

115.05 €

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The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.