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Consumer Research

Language EnglishEnglish
Book Hardback
Book Consumer Research Stephen Brown
Libristo code: 06678564
Publishers Taylor & Francis Ltd, December 1997
This volume collates essays by exponents of postmodern consumer research from Europe and America. To... Full description
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81.42 €
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This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; and poststructuralism in marketing.

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About the book

Full name Consumer Research
Author Stephen Brown, Darach Turley
Language English
Binding Book - Hardback
Date of issue 1997
Number of pages 424
EAN 9780415156844
ISBN 9780415156844
Libristo code 06678564
Publishers Taylor & Francis Ltd
Weight 861
Dimensions 156 x 234

Categories

Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Place qualifiers > Europe
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