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Consumer Tribes

Language EnglishEnglish
Book Paperback
Book Consumer Tribes Robert Kozinets
Libristo code: 06678569
Publishers Taylor & Francis Ltd, May 2007
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exerc... Full description
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as 'cultures of consumption' - consumption microcultures, brand cultures, brand tribes, and brand communities.

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About the book

Full name Consumer Tribes
Author Robert Kozinets
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 360
EAN 9780750680240
ISBN 9780750680240
Libristo code 06678569
Publishers Taylor & Francis Ltd
Weight 538
Dimensions 155 x 231 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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